Oh Hey,

Hope everyone had a proper Easter weekend.

Ours was characteristically Foxworth. The kids made it home, which is the whole point of any holiday in my book. We had a couple of people over who didn't have family close — one of those things you don't think much about until you're sitting around the table and realize how much it means to someone just to have a place to be.

And then there's Ladybug. For the uninitiated — that's my mom, who refuses to be called anything with "grand" in front of it because, as she will tell you with zero ambiguity, she is not a grandmother. She is Ladybug. And this year, Ladybug decided that Easter Sunday was poorly scheduled, so we moved our celebration to Saturday so she could, and I quote, "properly celebrate."

I will leave the interpretation of that to you.

The meal, as always, was Popeyes fried chicken with homemade sides. If you've never had a Popeyes Easter, I'm going to need you to reconsider your life choices. There's something about sitting around that table — mismatched group, rescheduled holiday, loud opinions about everything — that is more consistent than almost anything else in my life. And that consistency is exactly what made it feel like home.

Which, as it happens, is exactly what I want to talk to you about this week.

The market is noisy right now. Oil prices have surged past $100 a barrel for the first time since 2022, driven by the Middle East conflict and disruptions to the Strait of Hormuz. Gas is crossing $4 a gallon nationally. The 10-year Treasury is holding near 4.31–4.37%, the Fed is in wait-and-see mode, and mortgage rates ticked back up to 6.46% this week after a brief dip.

None of that is good for buyer confidence in the short term. And you're going to feel it in conversations this week — sellers wondering if now is the right time, buyers hesitating at the pump and doing the math on a $400,000 house with a 6.5% rate.

Here's what I want you to hold onto: energy markets are cyclical. Conflicts end. Rates move. What doesn't change is whether you filled your prospecting block today.

Right now, across Southeast Texas, the agents who are building consistent habits — daily prospecting, weekly seller reports, systematic follow-up — are quietly accumulating something that no market headline can touch. They are building a pipeline that will convert when conditions ease. And conditions always ease.

Your job is not to time the market. Your job is to be in front of the right people consistently so that when they are ready to move, you are the only name they think of. That's not a market strategy. That's a relationship strategy. And it works in every market that has ever existed.

Identify the five daily activities that, if done consistently, would transform your business in 90 days. Not your whole to-do list — just five. For most agents it looks something like:

Write them down. Put them somewhere you will see them before you open your email. Do them first.

This week your buyers and sellers are going to bring up gas prices and the news. Have a ready answer that's honest and calm — not dismissive, not panicked. Use this:

"The energy market is doing what it does — reacting to a conflict that will eventually resolve. What I'm watching for you is the local picture. In Southeast Texas, our market hasn't overheated the way Austin or Dallas did, which means we don't have the correction pressure they have. What we do have is opportunity for buyers who aren't waiting for perfect conditions, and motivated sellers who are ready to price right. Here's what I'd suggest we do this week..."

Pull up your calendar right now and look at the last 30 days. Ask yourself honestly: what did I do every single week without exception? That list — whatever's on it — is your current consistency level. Now ask: what do I wish was on that list?

The gap between those two answers is your growth edge. Pick one thing from the second list and put it on the calendar as a non-negotiable for the next four weeks. Not "I'll try." A block. A commitment.

We talk about this chain a lot — but let's go one level deeper today. Consistency isn't just about showing up. It's about the compound effect of showing up.

When you make your 10 touches today and nothing happens, that feels like zero. But it's not zero. It's one layer of trust deposited in someone's mental bank account. You do that for 30 days, and you've made 300 deposits. You do it for a year and your name starts coming up in conversations you weren't even part of. That's the compound effect — and it's invisible until it isn't.

Ladybug moves Easter when it suits her. She's been doing it her way, on her terms, for as long as I can remember. And somehow it always turns into the best table of the year. There's a lesson in there somewhere about consistency, stubbornness, and Popeyes. I'll let you work out the details.

Data as of Thursday/Friday EOB. Sources: Freddie Mac PMMS, AAA, FRED.

HousingWire: Housing Market Demand Is Holding, But Pricing Gaps Are Breaking Deals — Buyer demand hasn't collapsed, but deals are falling apart when pricing expectations don't match reality. The takeaway for your sellers: being well-priced isn't just about getting offers — it's about keeping them.

AAA Gas Prices Real-Time Map — Bookmark this and use it this week. When a buyer or seller brings up uncertainty, pull it up and show them the local Texas average vs. the national average. Being the agent who shows data instead of just talking builds long-term credibility.

Post this or make it your own: "Everyone's talking about $4 gas and 6.5% rates. Here's what I'm actually watching in the Southeast Texas market right now — and why the agents who stay consistent this week will own Q2..." Then give them one local data point.

Consistency is a lot easier when you're surrounded by people who expect it of you — and who hold themselves to the same standard. That's what we've built at RE/MAX ONE across five offices in Southeast Texas.

If you're an agent doing the work in isolation — no one checking on you, no culture to lean on, no system to plug into — that's a hard way to stay consistent. Hit reply. No pitch. Just a conversation about what consistent looks like when you've got the right environment around you.

Have a great week. Happy Easter — whatever day you chose to celebrate it.

— Charlie